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Traditional designs from Korea, from houses to hairpins, are reworked to create the interiors of this Manhattan restaurant by New York studio AvroKO. Contemporary artwork from emerging talents, curated by Chief founding member Tze Chun’s Uprise Art, plays a pivotal role, and striking pieces placed at entries are among the many design threads linking all three. There is also the grounding signature rich green hue, lounges layered with vintage finds, and central cocktail bars that spark spontaneous banter. The prefunction area features a custom wall inspired by the Brutalist shapes found in 1970s-era architecture. This principle is apparent in the use of textiles, such as a custom installation above the bar influenced by jogakbo, a style that uses patchwork to create flowing patterns and shapes. A wooden flooring system known as daecheong runs through the restaurant, from the bar area at the front to the open dining space behind.
AvroKO draws on Korean culture for Oiji Mi restaurant in New York
“That’s similar to a passageway on the ground floor of the New York hotel,” Fu notes. Located on the 16th floor of the Hilton-owned Waldorf Astoria Hotels & Resorts’ first venture into Southeast Asia, the lounge is just one of the spaces in the hotel that allude to the design of New York’s classy old Art Deco dame, the beloved Waldorf Astoria New York—albeit in clever ways that pay homage to local Thai culture. AvroKO is behind the designs of many well-known restaurants and hotels in New York City and beyond.
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An open kitchen anchored by a wood-fired oven acts the nucleus of Zou Zou’s as it spans one side of the interior, mirrored by the bar on the opposite side of the space. Shuttered for a three-year renovation, the Waldorf Astoria New York is expected to reopen in 2020. Since 2008, Hilton has added 30 properties to the Waldorf Astoria Hotels & Resorts umbrella. Rapid expansion means another 20 are underway, all planned to seduce the five-star hospitality market with the most exclusive addresses, targeted programming, and, of course, thoughtful design. Syncing the interior architecture meant reducing rectilinear or symmetrical lines, which would have clashed with the modern building; instead, curves dominate. One of the more prominent Art Deco elements is an arched promenade connecting two sides of seating situated along the facade in the 110-seat Brasserie restaurant, also on the 16th floor.
Barn-like house
“If you think sideways about your main business and what else you’re interested in, even if it doesn’t succeed, it can lead to something successful,” Harris says. Thai history also manifests in a dramatic chandelier, this time in the form of more than 800 hand-cast glass feathers, which represent a giant, mythical birdlike creature, the Garuda. According to Hindu and Buddhist legend, the bird spends eternity killing its archenemy, the snakelike Nagas (whose form manifests in the chandelier's carved wooden serpentine shapes). Several of these are scattered around the glass-wrapped Peacock Alley, where up to 70 patrons can while away air-conditioned afternoons over tea and assorted pastries. The restaurant takes cues from hotel lounges of the past, with a sophisticated design centered around wood pendants suspended from a ceiling installation.
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Grow-at-home furniture
The penthouse living room boasts lighting that references the late looped-wire artist Ruth Asawa. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Sent every Tuesday and containing a selection of the most important news highlights. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. "The designers also brought in elements of dansaekhwa, or the repetition of action which is known to stabilise and restore those in its presence," AvroKO said.
Asawa’s sensibilities loom large via the color scheme and various style details of speakers, art books, lamps, and locally made vases. The open kitchen at the Front Room restaurant at the Waldorf Astoria Bangkok with interior design by André Fu, principal of design studio AFSO. Custom rattan and wicker furnishings paired with wood accents create a warm, honey-hued backdrop for a design theme Bradshaw sums up as a “mash-up of Bauhaus’ian and Cuban details and layers” – think a Havana front porch with a splash of old-world glamour. Curved brass Bauhaus-inspired chandeliers are paired with rattan settees and, as an unexpected standout feature, cane screens. Woven in fresh, amber-hued cane in a hexagonal design, these are used both as unexpected wall accents and spatial dividers throughout.
The entrance to the hotel—a former Le Méridien that’s now part of Marriott’s Autograph Collection—was reconfigured in a way that plays up the architecture’s powerful presence without being imposing. The new porte-cochère, for instance, layers warm wood fins onto the concrete exterior. Here, custom column lights and a brass patina ceiling cove join stone pavers to set a dramatic mood. During COVID, the partners were reminded of their early days, when their office was located just above PUBLIC. “We came from this intertwined ecosystem, and as we got bigger, we kind of went away from it. Now, they are imagining a more malleable, multi-pronged office culture “centered on an integrated bar experience or collaborative areas versus just rows of desks,” Harris adds.
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“We were tasked with a significant modernization makeover, yet needed to preserve the original Spanish Revival–inspired architecture,” explains Greg Bradshaw, principal at AvroKO, the architecture and interior design firm that spearheaded the 190,000-square-foot renovation project in the heart of Scottsdale’s Old Town district. Likewise, so are the Bull & Bear restaurant (seating 80), The Loft bar, (seating 70), and the intimate Champagne bar (seating 34), found on floors 55 through 57 respectively. Nearly a decade ago BUILD sat down with three of AvroKO’s four partners at their then recently opened Gotham West Market in Manhattan. At that time, their work tackled everything from architecture and furniture to graphics and fashion.
The principal, Jon Otis, was my professor at Pratt, and continues to be a mentor to this day. He was the one who suggested that I would be a good fit at AvroKO and introduced me to the partners. With large-scale renovation projects, briefs can be tricky—it’s not the easiest feat to carve out a fresh new vision comprehensively complementary to existing bone structure. Such was the challenge for the revival of The Scott in Scottsdale, Arizona, a resort formally known as Firesky Resort & Spa. Further in, a centerpiece staircase inspired by one in Portman’s home spirals up around a three-story bronze artwork by Arnaldo Pomodoro that was salvaged from the original construction.
Saturated walls are balanced by the warmth of plush upholstery and broken-in leather, creating an approachability with an overall style that is fresh and enduring,” says Danielle Gray, senior designer at AvroKO. “There are subtle, almost covert, differences in each location that reflect something essential about each city. That lack was the impetus behind Chief, a space for women who are CEOs or rising vice presidents. Membership is open in New York, Los Angeles, Chicago, Boston, San Francisco, and Washington, DC, with some 4,000 members (35 percent identify as BIPOC) from companies like Netflix and Nike. A waitlist of more than 8,000 women across the globe underscores the necessity of the vision. The rooftop bar offers comfortable seating, native California plants, and unparalleled city views.
Projects the partners are currently working on include the Inn at Mattei’s Tavern in Los Olivos, California for Auberge Resorts Collection and the transformation of an old Whiteleys department store building into the first London property for wellness-focused brand Six Senses Hotels Resorts Spas. Responsibilities are shared (they take turns spearheading the financials), disagreements morph into hugs (ensuring bad feelings don’t fester), and working as a collective is balanced by separate studios with autonomy. They also respect each other’s ambitions and seek out ways of nurturing them. “Someone says, ‘I feel like I need to do that,’ explains Farmerie, “and then we say, ‘Let’s figure out how.’” Even when these experiments fail, there is no blame cast.
Anchored by a proprietary app, all of Chief’s services and events are accessed digitally, including core groups led by executive leadership coaches—10 women at the same professional level culled from different industries. Still, many members will be eager to meet in person post-COVID, and a trifecta of flagship clubhouses in New York, LA, and Chicago, designed by a women-led team from AvroKO’s New York office, offer fitting backdrops to exchange ideas and cultivate relationships. “They truly understood how to design for women without being overtly feminine,” says Kaplan.
Lighting is also based on the shapes and textures of Korean jewellery, and decorative hairpins called binyeo. Interlocking timber beams across the ceiling and walls mimic those used to construct the hanok, while gridded partitions echo the windows and screens found inside. The foursome met at Carnegie Mellon University in Pittsburgh, where Bradshaw and Farmerie were on the architecture track and Harris and O’Neal were studying art. AvroKO (a mash-up of Avro Design and KO Media Studios, the companies they ran before joining forces) was founded in 2001, after the friends reunited in New York.
They discussed continuity of design, self-propelled projects, and why it’s important to glue things down in a restaurant. Exploring those shifting desires and how they might intersect, is the main driver of AvroKO’s evolution over the last 20 years. Take a Saturday afternoon spin through Manhattan’s Chelsea gallery district and there’s a good chance you’ll spot Matthew Goodrich. “I’m happiest wandering through museums and galleries, learning about the human experience through objects and artifacts from other periods,” the AvroKO chief creative officer says. Indeed, his focus on art and human connection, layered on top of studies centered on Quakerism, art history, and exhibition design, have led to his creation of such noteworthy hospitality hotspots as Gotham West Market, Amada, and new hotel brand Arlo (read about Arlo Hudson Square in our November issue). This ultimate goal of connectivity in our design is to ensure that hospitality backdrops are not simply passive reception spaces where people dine or sleep, but that they create emotionally transcendent experiences, however tiny or even subliminal, allowing the energy of the spaces to shift and evolve timelessly.
Between the panels Lindsay Kaplan appears on and the advice-dispensing coffee dates she agrees to, the cofounder of Chief, the exclusive network that arms C-suite women with tailored guidance and resources, sometimes marvels at her path to leadership. The Jay’s top-floor penthouse suite, dubbed the Nest, spans 1,660 square feet. AvroKo, a studio that focuses on hospitality, completed Oiji Mi, an upscale Korean dining spot in the Flatiron District – an area once home to over 100 social clubs during the Gilded Age. In the Canal Club restaurant, where cuisine, appropriately, has a Cuban twist, arched banquettes are upholstered in a shimming gold velvet—a challenging material for a heavy-traffic environment. Patience paid off, and the result is both “stain and rub resistant—not typical for that fabric form,” notes AvroKO principal Kristina O’Neal. The material palette references “Chief’s values of fortitude, belonging, and longevity.
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